The summer social was hosted at 404 NYC, a loft-like event space west of Moynihan Station where the new NYFW shows will take place. The main floor hosted a range of cool white wines that I (and clearly everyone else) sampled from Brancott Estate. It was no surprise they were a hit. The Estate also provided sparkling bling for bloggers to enhance their phones.
Essie nail polish, one of my favorite brands, introduce their new color palette for fall by providing manicures. I particularly liked the copper shade to match the foliage. Next to Essie was a small fashion presentation by Peony, a stylish new athleisure collection. They rocked some easy, flattering tops paired with graphic prints. I like the comfortable but fashion forward look of this collection. I can imagine it being the go-to label soon for every fashionista I know every weekend.
The second-floor lounge was for spa and nibbles. You could get your spray tan on from Sally Hansen or massage from the Think Thin team. The main attraction, however, was the nibbles from Gardein. I had the opportunity to sample their fall and winter menu at the Single Edition Media blogger event last year. I was happily enjoying their fish and chips and mini-tacos before ever realizing they were vegetarian. I sampled their “chicken” satay and crab cakes this time around. I can honestly say that I was fooled again. I don’t know what kind of chefs or wizards transform the combo of soy and quinoa into these tasty bites, but it works. I am going to try and hunt some down for my party tomorrow night.
The top floor was for hair. The styling gurus from Jose Eber were on hand to consult on your next great look or assess your scalp condition. The handsome team was also on hand to dole out samples of their top products. Meanwhile, the stylists of Sarah Potempa had a station to curl and style the guests to glam perfection. The complex hair creations were quicker than I expected, aided by their signature range of curling irons and tools.
At the end of the summer, the Single Edition Media and InStyle Magazine Summer Social was exactly what was needed! Now onward to fall.
Disclosure: This post was presented by Single Edition Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Single Edition Media.
Disclosure: This post was presented by Single Edition Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Single Edition Media.
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