Congratulations to a new fashion
designer to win the Mercedes-Benz Start-up competition at Toronto Fashion
Week. Sid Neigum presented a solo
collection that earned him a $30 000 prize, mentorship and a fully produced
solo show at the next World Mastercard Fashion Week with magazine spread.
His winning looks were a polished,
clear vision with asymmetrical hems shapes and interesting use of laser cutting
techniques. He had dresses and separates
with pretty modular motifs cut out of them.
His truly sculptural pieces though were tops, capes, dresses that comprised
of modular origami forms that were also created with a laser cutting
process. This is the first time I have
seen the technology used this way in fashion.
Keeping the palette to basic black, white and neutral grey helped to
highlight the architecture of his pieces.
The Mercedes-Benz Start-up
competition has chosen a lot of the top emerging designers to succeed in
Canada. Alberta raised Neigum also
previously won the Toronto Fashion Incubator’s New Labels competition two years
prior. Judges of the competition make
their decision not on this runway presentation alone. The judging panel selects their winner over a
series of interviews, business plans, marketing strategies and past seasons as
well.
Congratulations Sig Neigum! I look
forward to seeing your next collection!
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| photos by David TW Leung |
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