Cadillac presented its latest star, the ELR this week by
giving it the supermodel treatment. Top photographers were recruited to make
their new car their muse with the ELR Exposure Project. The shiny
vehicle was a sleek product of industrial design that took a break from the
stuffy car of my parent’s generation.
The shooters, DJ Derrick Jones, Liz Eswein, Jonathan Mannion and 13th
Witness showed the car as urban sophisticate, nightlife star or city
voyeur.
The party held a crowd of design and car enthusiasts. The loft setting against the sunset of the
West Side highway was the perfect backdrop to show off the car itself. I like how car manufacturers are now
embracing their industrial roots and recognize how they partner well with other
disciplines of design and art. I love
seeing the fashion designer/automobile collaborations that I have seen over the
past few years, (Mara Hoffman with Mercedes-Benz, Isaac Mizrahi with
Chevrolet). I can’t wait to see where
else design takes us next.
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